Definition and Examples of Nominalization in Grammar

Definition and Examples of Nominalization in Grammar In English grammar, nominalization is a type of word formation in which a verb or an adjective (or another part  of speech) is used as (or transformed into) a noun. The verb form is nominalize. It is also called nouning. In transformational grammar, nominalization refers to the derivation of a noun phrase from an underlying clause. In this sense, an example of nominalization is the destruction of the city, where the noun destruction corresponds to the main verb of a clause and the city to its object (Geoffrey Leech, A Glossary of English Grammar,  2006). Examples and Observations English is truly impressive . . . in the way it lets you construct nouns from verbs, adjectives, and other nouns; blogger and blogosphere are examples. All you have to do is add one of an assortment of suffixes: -acy (democracy), -age (patronage), -al (refusal), -ama (panorama), -ana (Americana), -ance (variance), -ant (deodorant), -dom (freedom), -edge (knowledge), -ee (lessee), -eer (engineer), -er (painter), -ery (slavery), -ese (Lebanese), -ess (laundress), -ette (launderette), -fest (lovefest), -ful (basketful), -hood (motherhood), -iac (maniac), -ian (Italian), -ie or -y (foodie, smoothy), -ion (tension, operation), -ism (progressivism), -ist (idealist), -ite (Israelite), -itude (decripitude), -ity (stupidity), -ium (tedium), -let (leaflet), -ling (earthling), -man or -woman (Frenchman), -mania (Beatlemania), -ment (government), -ness (happiness), -o (weirdo), -or (vendor), -ship (stewardship), -th (length), and -tude (gratitude). . . . At the present moment, everybody seems to be going a bit nuts with noun creation. Journalists and bloggers seem to believe that a sign of being ironic and hip is to coin nouns with such suffixes as -fest (Google baconfest and behold what you find), -athon, -head (Deadhead, Parrothead, gearhead), -oid, -orama, and -palooza. (Ben Yagoda, When You Catch an Adjective, Kill It. Broadway, 2007) Nominalization in Scientific and Technical Writing The forces which operate to encourage nominalization are understandable. Dealing continually in concepts, scientific and technical writers tend to isolate activities such as experimenting, measuring, and analysing as abstract conceptual units in their minds. They are also pushed towards passive constructions, both by tradition and by their own desire to step aside and allow their work to speak for itself. These forces produce characteristic constructions such as: A similar experiment was carried out using the material . . .Sigma preparation was carried out as described . . . So common has carried out become as a general purpose verb that it is a recognized marker of scientific reporting, and television news bulletins commonly adopt the construction when reporting scientific work. . . .Once recognized, nominalization is easy to correct. Whenever you see general-purpose verbs such as carry out, perform, undertake, or conduct look for the word which names the action. Turning the name of the activity back into a verb (preferably active) will undo the nominalization, and make the sentence more direct and easier to read.(Christopher Turk and Alfred John Kirkman, Effective Writing: Improving Scientific, Technical, and Business Communication, 2nd ed. Chapman Hall, 1989) The Dark Side of Nominalization It’s not just that nominalization can sap the vitality of one’s speech or prose; it can also eliminate context and mask any sense of agency. Furthermore, it can make something that is nebulous or fuzzy seem stable, mechanical and precisely defined. . . .Nominalizations give priority to actions rather than to the people responsible for them. Sometimes this is apt, perhaps because we don’t know who is responsible or because responsibility isn’t relevant. But often they conceal power relationships and reduce our sense of what’s truly involved in a transaction. As such, they are an instrument of manipulation, in politics and in business. They emphasize products and results, rather than the processes by which products and results are achieved. (Henry Hitchings, The Dark Side of Verbs-as-Nouns. The New York Times, April 5, 2013) Types of Nominalization Nominalization types differ according to the level of organization at which the nominalization takes place (see also Langacker 1991). . . . [T]hree types of nominalizations can be distinguished: nominalizations at the level of the word (e.g. teacher, Sams washing of the windows), nominalizations which nominalize a structure that lies in between a verb and a full clause (e.g. Sams washing the windows) and, finally, nominalizations consisting of full clauses (e.g. that Sam washed the windows). The latter two types deviate from the normal rank scale of units in that they represent nominals or phrases which consist of clausal or clause-like structures. They have therefore been regarded as problematic, and it has even be claimed that that-structures are not nominalizations (e.g., Dik 1997; McGregor 1997). (Liesbet Heyvaert, A Cognitive-Functional Approach to Nominalization in English. Mouton de Gruyter, 2003) Nominalizations properly refer to third-order entities, e.g. Cooking involves irreversible chemical changes, in which cooking refers to the process as a generic type, abstracted from a particular token instance at a specific time. A second kind of nominalization involves reference to second-order entities. Here reference is to particular countable tokens of processes, e.g. The cooking took five hours. The third kind of nominalization has been called improper (Vendler 1968). This refers to first-order entities, things with physical substance and often extended in space, e.g. I like Johns cooking, which refers to the food which results from the cooking, (the RESULT OF ACTION AS ACTION metonymy). (Andrew Goatly, Washing the Brain: Metaphor and Hidden Ideology. John Benjamins, 2007)

2 Most Common Luxury Hotel Grammar Errors

2 Most Common Luxury Hotel Grammar Errors In July I wrote an article about phrasal verbs in response to a card in my hotel room that referred to an option to â€Å"workout† (one word – improper) instead of â€Å"work out† (2 words – proper) in the comfort of your own room. Since then I have discovered that the Hilton Garden Inn is not the only hotel to make this error.   While considering a possible stay at the Hyatt Regency in Baltimore, I found this sentence: â€Å"For those who choose to workout in the privacy of their spacious guestroom, we offer YogaAwayTM.† The Hyatt’s advertising team made the exact same error as the Hilton’s.   Coincidence? Hotel Helter Skelter Here’s a strange thing:   Just for fun, I Googled â€Å"Hyatt workout† and discovered that the Hyatt is not consistent across its websites.   The Sarasota Hyatt Regency offers: â€Å"If you choose to work out in the privacy of your own hotel room or suite at Hyatt Regency Sarasota, we offer YogaAwayâ„ ¢.† Sarasota got it right! I wonder who is responsible for this mismatched spelling?   Why is Hyatt messaging not consistent between Baltimore and Sarasota?   I’ve always thought the draw of a hotel chain is the reassurance that you will get the same consistent service no matter where in the world you go.   The discrepancies on the Hyatt’s websites make me think perhaps their other amenities are not consistent either. More then [sic] words†¦ In the meantime, I have ventured on to yet another institution of hospitality:   a Marriott resort in Palm Desert, California.   Marriott evidently cares about energy conservation and therefore put out the following request: â€Å"In an effort to conserve water and energy, would you please consider using your towel more then once.† I don’t know about you, but my grammar checker even caught this one!   The correct statement would have been: â€Å"In an effort to conserve water and energy, would you please consider using your towel more than once.† There are some other grammatical issues with this sentence, but I’ll let them be for now.   Do you see the other issue here?   If you do, please share in the comments. I recall seeing a similar message in another hotel †¦ I’m not sure which one, but I believe the word â€Å"than† was properly used or I probably would have blogged about it. Wouldn’t it be nice if hotels could all get their grammar as straight and smooth as their bed sheets? Judging a book by its blunders? And by the way, even though this Marriott is a resort-level establishment, a level â€Å"6† which is pretty high in the Marriott pecking order, the round piece on the top of my bathroom sink drain was detached when I got to the room, and there was a stray peanut hiding under my very expensive flat screen TV.   Maybe grammar blunders really are an indication of deeper quality and performance issues? What do you think?   Have you found a hotel grammar blunder of late?   What would you suggest to these institutions that would keep them consistent and grammatically correct?   And how much do you judge a service provider based on the consistency and correctness of its message? Category:Grammar Writing TipsBy Brenda BernsteinDecember 12, 2011 5 Comments Stephanie Clark says: December 13, 2011 at 7:46 am Seems to me that this hotel is asking a question and forgot to reinforce that with the appropriate punctuation: a question mark! Your blog, Brenda, echoes my main bug-a-boo, which is that too many think they write well, and too few value good composition. Its true, too, as youve pointed out, that once weve discovered this inattention to detail and lack of sophistication in the writing, our brains begin to make leaps to other possible inconsistencies! Log in to Reply The Essay Expert says: December 15, 2011 at 1:33 am Thanks Stephanie. What boggles my mind is how there can be such inconsistencies between institutions that are theoretically branding themselves as the same chain. How does this happen? Log in to Reply Betsy Neidel says: December 13, 2011 at 7:57 am Spelling errors drive me crazy and give me the feeling that quality is substandard, but I am also realizing that formal grammar and spelling seem to be less important THAN they were when I went through school. Log in to Reply Penelope J. says: December 13, 2011 at 4:16 pm Excellent catches, but sadly, examples such as these seem to have become more the norm than the exception. The current tidal wave of grammar and spelling errors in websites, blogs, articles, books, newscasts, advertisements, and public messages is an unfortunate indication of the deteriorating standards of literacy and education in this country. Log in to Reply The Essay Expert says: December 15, 2011 at 1:31 am Thanks for your catch Larry. Note however that I pointed out there were additional issues with the sentence. The punctuation is only one of them, and in actuality the question period at the end of the sentence is not incorrect. Heres the guideline from https://www.whitesmoke.com/question-mark-usage: Using question marks for indicating requests 1. Use a question mark with a mild command or polite request instead of a period that would make the request more demanding. Would you take these reports down to accounting? [Polite request – It would be nice if you do.] Would you take these reports down to accounting. [Directive order – Take these reports]] I believe it could be argued that the statement at hand is more directive than questioning. The opposite could of course also be argued. Do you see the other problem with the sentence? Log in to Reply

Business Ethics Case Study - Chemical company Example | Topics and Well Written Essays - 1750 words

Business Ethics - Chemical company - Case Study Example It characterises Bethany, Boris stone, and the company to represent the case. The plant is new to manufacture lubricants of high standard that could be sold in the most competitive market at the highest price possible. The waste from the production process is to be dumped into the neighbouring river Don. Most of the chemical companies in the vicinity dispose their wastes into that river only. This company has the valid licences from the government authorities for waste disposal in that river. Bethany is very conscious about environment and intelligent enough to read the advanced requirements of maintaining the environment standard. She could note that the permission granted is to release more wastes in the river than anticipated in the past. There was need for introducing additional process in the plant that could reduce the wastes by recycling it and thereby save the river from bearing extra burden. But because the licensing authority had already given the permission the company did not feel the need for this additional cost involvement. The company took opportunity to utilize funds for other essential profit motives. The company, however, was responsible for protecting environment from waste materials and had declared this publicly. Bethany pointed out the need for additional process machinery to her supervisor and sought for his advice to do the needful. Her boss did not advise with positive notes. That created a dilemma for her and therefore some ethical issues arose and identified in the followings. Ethical Issues: "There are two concepts of ethics have also been identified as right, which places an obligation on the individual to act in a certain way; good, which is the value individuals place on things or on human actions" (McEwan, 2001). As an individual Bethany could work for her self interest that is secure her job in the company and earn as much as possible with appreciation and promotion. But eenvironment is a social issue and she is to protect that. Environment is broadly the responsibility of the government. People, society and companies are supposed to co-operate with the government by actively following the rules and regulations framed by the government. Bethany is a professional and employee in the company whose duty is given to oversee the construction of the plant. When Bethany becomes concerned about the environmental problem in the future and approached her boss, the plant supervisor Boris he replies, "It's up to the government agency to protect the river from excess waste, and the company only had to meet the agency's standards" His concept was concentrated to the rule books on company motives and profits. Kant's FIRST principle requires that everyone be treated as a free and equal person. He advocates for treating humanity as an end and not only as means. What Kant means by "treating humanity as an end" is that everyone should treat each human being as a being whose existence as a free rational person should be promoted. What the supervisor has done is to deny this right to Bethany. Bethany must stand out to defend her moral right to do the right thing that promotes common good for all and not to an individual as Kantism stands for. The problem of ethics rises because the government agency has committed a mistake in measuring the standard and the lacuna has been identified by the intelligent and responsible Bethany. As a responsible manager and citizen her duty is to

Cost Estimate and the State Of Work Assignment Example | Topics and Well Written Essays - 1500 words

Cost Estimate and the State Of Work - Assignment Example The IGCE statement is also very important in government reference and file keeping. It is a document when well kept can give the future generation the way the projects were carried and the amount of cash that they utilized for project completion (Federal government, 2009). It is also very important in countrymen taxation and government budget making for the year of the project. It also helps the government in the revenue allocation and in implementation of the governments’ strategic plans (Kinzie, 2010). This will lead to job creation, growth and expansion of the countries industrialization. Therefore a well documented IGCE statement safeguards the government’s properties through internal controls and audit trials for the government’s final project price. Reasons for Confidentiality The reasons why the IGCE should be kept a major secret is because the countries ethics and integrity must be retained and should be above reproach in business dealings with the government (Schwalbe, 2011). This will build the people’s confidentiality in the government hence creating harmony in the country (Federal government, 2009). The contracting officers must go to an agreement with the contracting officer representatives on the confidential financial disclosure report. This report is very crucial in avoiding conflicts between the official duties and the private affiliations. This report is also very vital in curbing away bribery from the public sector.

Knowledge for Nursing Essay Example for Free

Knowledge for Nursing Essay This essay will explore Peplau’s concept of a nurse-patient relationship and how it narrates to the experience I had whilst on placement practice. My aim is to demonstrate my gained understanding of the nursing process, the domains of nursing, the nature of nursing models and their relationship to practice and Peplau’s model of nursing. The reason why the student has chosen this concept is because nursing is an interpersonal process which involves interaction between two or more people with a mutual goal, (George 2003). The essay will start by defining the word concept then describe the incident that I observed in placement practice. The essay will analyze how theories can be used to justify nursing interventions in practice. The conclusion summarises the main points of the essay and reflect on my learning experience. (Meleis 1991) defined concept as â€Å"a label used to describe a phenomenon or a group of phenomena† (McKenna 1997). (McKenna 1997) concludes that concepts are identified when a name is put to a phenomenon. â€Å"Therefore, a concept is a tool and not a real entity – it merely facilitates observation of a real phenomenon,† (McKenna 1997 p8). Chinn and Kramer (2008); Hage (1972); Reynolds (1971) were cited that concepts can be theoretical or tangible. Theoretical concepts are created mentally independent of a particular or interval location, whereas tangible concepts are experienced directly and relate to a specific interval or location (Alligood and Tomey, 2010). â€Å"Nursing is a significant, therapeutic, interpersonal process. It functions co-operatively with other human processes that make health possible for individuals in communities. In specific situations in which a professional health team offers health services, nurses participate in the organisation of conditions that facilitate natural on going tendencies in human organisations. Nursing is an educative instrument, a maturing force that aims to promote forward movement of personality in the direction of creative, constructive, productive, personal, and community living. † (Peplau 1988, p16) Peplau (1952) defined phases in the nurse-patient relationships that overlap and transpire during the relationship interval. George (2002) cited the three phases defined by Peplau are as follows; orientation, identification, working, and termination. Whilst on Placement I had the prospect to put theory into practice with the supervision of my mentor when Mrs. Ahmed aged 85 was admitted into the ward after having had a fall (false name and age due to confidentiality, Nursing and Midwifery Council 2003). During handover it was reported that Mrs. Ahmed was at times unresponsive and seemed uninterested when addressed to by the nurse on duty upon admission, leaving the nurse to rely on the information obtained from the ambulance crew as she was unaccompanied. Upon arrival Mrs. Ahmed had not been able to get up from the stretcher as she was not weight bearing after the fall and appeared to be confused with the new environment. It was hoped that more information would be obtained in the morning when she awoke. Orientation stage My mentor gave me an opportunity to work with Mrs. Ahmed whilst under her supervision and it was obvious that the information we had was not complete. To get further information we went to her bedside which was in a mixed ward were we were introduced to the new patient. The orientation phase is initiated when a health problem occurs thus resulting in a felt â€Å"felt need, and professional assistance is sought. † Peplau (1952, p. 8) Peplau (1952) further states that the nurse and patient meet as two strangers, by clarifying and defining the problem in the orienting stage the patient can direct the accumulated energy from her anxiety about unmet needs and begin working with the presenting problem. The nurse patient rapport is established and continues to be strengthened while concerns are being identified. The nurse assumes a roles as described by Peplau in the overlapping phases of the nurse client relationship. Lebby and Pepper (1998) sees the nurse in the role of a stranger therefore acceptance of the patient as an emotionally able person is required. It is at this early stage I noticed that Mrs. Ahmed was unresponsive and seemed distant when my mentor asked for her consent to be assisted by a trainee nurse under her supervision (Nursing and Midwifery Council Code 2008). After asking her more than once she eventually responded and accepted the request. xxxxx When my mentor spoke to Mrs. Ahmed was clear and slow, and asked closed questions. Ashworth et al (1981) suggest that the quality and quantity of nurse-patient communication in geriatrics is affected by the nurse as well s the patient although some of the traditional attitudes by nurses toward elderly patients posed barriers to communication. Orem (1991) viewed the relationship between a nurse and patient as being complementary and therefore a nurse has to understand the basis of her own behavior. I noticed that the patient had some hearing aids on her bedside and I then considered that she might be having hearing impairment and was either not keen on using her hearing aids or needed assistance putting them on. I asked her if she was happy putting the hearing aids on her own. She attempted to put them on but seemed unsteady with her hands. I gestured that I could help and she extended them to me. I then helped her to put them on. George (2002) sees the working phase as a time when the patient starts to respond selectively to individuals who can meet their needs. Peplau (1952/1988) identified three types of responses from patients; the patient may participate and be interdependent, or be autonomous and independent from the nurse or be passive and dependent on the nurse (George 2002). Peplau (1952/1988) states the patient utilises the relationship fully by making full use of the nurse (Leddy and Pepper 1998). Peplau (1952) describes six nursing roles within the phases of the nurse patient relationship which are; stranger, resource person, teacher, leader, surrogate and counseling. She further described four psychobiological experiences, in her book which are; needs, frustration, conflict and anxiety. Peplau (1952) saw these experiences as energy providers transforming into action and provides a basis for goal formation and nursing interventions. Mrs. Ahmed showed she was becoming more relaxed and became more trusting and cooperative. Arnold and Underman Boggs (1999) suggested that the dynamic nursing approach Peplau advocated is not that of passive observer but participant observers, nurses actively engaging with their clients. I initiated further verbal dialogue and realised that although she could hear me she was struggling to understand what I was saying to her. Her replies where brief and at times not relevant to the questions posed. It became obvious that since English was not her first language she was struggling to understand me and her conversational English skills were basic. I then slowed my rate of speech and emphasised with gestures where appropriate. That way she seemed to comprehend what I was saying better. Forchuk (1993) mentions two types of communication, verbal and non-verbal communication, verbal communication conveyed by words and non-verbal communication conveyed through empathic links, postures, gestures, and patterns (Forchuck 1993). Peplau (1952/1988) considers the use of verbal communication to be an essential component of the nurse-client relationship (Forchuk 1993). The general principle is that anything clients act out with nurses will most probably not be talked about, and that which is not discussed cannot be understood. † Peplau (1989a p. 197). Forchuk (1993) suggest that discussing issues and concerns presents the patient an option to work them out. Thus nursing knowledge enables nurses to justify actions or stop unsafe or poor practices (Nursing and Midwifery 2003, The Code). Mrs. Ahmed was reluctant to have me assist her with personal hygiene although it was obvious that she needed it and it was also documented in her notes that she was not independent in this respect. She said something about being used to doing things for herself and how it was expected in her culture to clean one’s own body, she then suggested to wash herself and would ask for help when in difficulty. After washing herself, I took the opportunity of getting more information about Mrs. Ahmed, her family and health Data collection is constant throughout Peplau’s phases. George (2002) state that in the nursing process, primary collection of data is the nursing assessment, and further collection of data becomes an integral part of reassessment. The need for Mrs. Ahmed ‘s relations to be present compliments George (2002) statement that the nurse, patient and relatives need to work together in order to simplify and explain the problem at hand. Peplau (1995) discusses the need for the nurse to not only support but health educate the patient’s relations thus decreasing the tension and anxiety connected with the felt need and fear of the unknown thus the avoidance of future problems arising from unresolved significant events(George 2002). Peplau (1952/1988) states the importance of clarity on both parties in the relationship as their past experiences will influence their expectations in this progression. I also made her aware of her condition and situation whilst being conscious not to give advice, but rather asking her questions which we needed answers for, to help resolve her care needs. Peplau (1988) stated that the exploitation phase is where the nurse assists the patient to seek out other health care services and personal strengths in resolving the issues for which the client initially sought treatment. She thanked me for having explained everything she needed to know and for my patience during my interaction with her on that day. Peplau (1952/1988) saw the termination phase as a liberating process wherein the client’s wishes for psychological dependency and maintaining relationships have been worked through to support the ability to mutually end the relationship with the nurse (Leddy and Pepper 1998). Peplau views this phase as problematic for nurses as the progression of letting go is focused upon (Simpson1991).

Banquo, the Hero of Shakespeares Macbeth :: Macbeth essays

Banquo, the Hero of Macbeth      Ã‚   Shakespeare's tragedy Macbeth is not able to inspire the reader with the characters of the Macbeths. But it is able to give good example with the character of Banquo, who, as most heroes, dies an early death.    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson says that the ghost of murdered Banquo has the greatest emotional impact on Macbeth of any adverse experience:    He is confident enough, even after the commission of the crime, to put his faith in the Senecan maxim, per scelera semper sceleribus tutum est iter, "Things bad begun make strong themselves by ill." After he has been shaken by the appearance of the ghost of Banquo, he reflects,    For mine own good All causes must give way. I am in blood Stepp'd in so far that, should I wade no more, Returning were as tedious as go o'er;    and this is as near as he ever comes to repentance. (71)    Fanny Kemble in "Lady Macbeth" contests the opinion that the ghost of Banquo is seen at the same time by Lady Macbeth:      Taking the view I do of Lay Macbeth's character, I cannot accept the idea (held, I believe, by her great representative, Mrs. Siddons) that in the banquet scene the ghost of Banquo, which appears to Macbeth, is seen at the same time by his wife, but that, in consequence of her greater command over herself, she not only exhibits no sign of perceiving the apparition, but can, with its hideous form and gesture within a few fee of her, rail at Macbeth in that language of scathing irony . . . (117)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare comment that Banquo is a force of good in the play, set in opposition to Macbeth:    Banquo, the loyal soldier, praying for restraint against evil thoughts which enter his mind as they had entered Macbeth's, but which work no evil there, is set over against Macbeth, as virtue is set over against disloyalty.   (792)    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye explains the rationale behind Banquo's ghost in this play:    Except for the episode of Hercules leaving Antony, where mysterious music is heard again, there is nothing really supernatural in Shakespeare's tragedies that is not connected with the murder of the order-figures. Banquo, the Hero of Shakespeare's Macbeth :: Macbeth essays Banquo, the Hero of Macbeth      Ã‚   Shakespeare's tragedy Macbeth is not able to inspire the reader with the characters of the Macbeths. But it is able to give good example with the character of Banquo, who, as most heroes, dies an early death.    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson says that the ghost of murdered Banquo has the greatest emotional impact on Macbeth of any adverse experience:    He is confident enough, even after the commission of the crime, to put his faith in the Senecan maxim, per scelera semper sceleribus tutum est iter, "Things bad begun make strong themselves by ill." After he has been shaken by the appearance of the ghost of Banquo, he reflects,    For mine own good All causes must give way. I am in blood Stepp'd in so far that, should I wade no more, Returning were as tedious as go o'er;    and this is as near as he ever comes to repentance. (71)    Fanny Kemble in "Lady Macbeth" contests the opinion that the ghost of Banquo is seen at the same time by Lady Macbeth:      Taking the view I do of Lay Macbeth's character, I cannot accept the idea (held, I believe, by her great representative, Mrs. Siddons) that in the banquet scene the ghost of Banquo, which appears to Macbeth, is seen at the same time by his wife, but that, in consequence of her greater command over herself, she not only exhibits no sign of perceiving the apparition, but can, with its hideous form and gesture within a few fee of her, rail at Macbeth in that language of scathing irony . . . (117)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare comment that Banquo is a force of good in the play, set in opposition to Macbeth:    Banquo, the loyal soldier, praying for restraint against evil thoughts which enter his mind as they had entered Macbeth's, but which work no evil there, is set over against Macbeth, as virtue is set over against disloyalty.   (792)    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye explains the rationale behind Banquo's ghost in this play:    Except for the episode of Hercules leaving Antony, where mysterious music is heard again, there is nothing really supernatural in Shakespeare's tragedies that is not connected with the murder of the order-figures.

Best Buy Market Segmentation

Best Buy Canada Ltd is a fully owned subsidiary of Best Buy Co. Inc with its headquarter in Burnaby, BC. Best Buy Co. Inc acquired the Canada-based electronics-chain Future Shop Inc in 2001. The company opened its first Canadian Best Buy store in Mississauga, Ontario the following year. 1 Today, with more than 51 stores across Canada, Best Buy Canada has become the fastest growing and the largest retailers and e-tailers of consumer electronics, entertainment products, accessories and services in Canada. 2 There are many reasons to which we chose Best Buy Canada as our research subject. First of all, it is a very well known retailer and can be easily related to. Secondly, the company fits well in our research structure and many of the concepts in marketing applies to Best Buy Canada as well. Lastly, we believe Best Buy Canada is largely an ethical and socially responsible company that has brought positive impact throughout our community. Best Buy Canada’s mission statement and objective is â€Å"To improve people's lives by making technology and entertainment products affordable and easy to use†. The four core values of the company are â€Å"Having fun while being the best†, â€Å"Learning from challenge and change†, â€Å"Showing respect, humility and integrity† and â€Å"Unleashing the power of our people† 4 In addition to being the biggest retailer of consumer electronics like big screen TVs, computers, cameras and entertainment products i n Canada, Best Buy Canada also has many exclusive brands such as Insignia, Dynex and RocketFish etc . covering a wide range of electronic products and accessories. Geek Squad – a 24 hour computer repair and tech support taskforce, enables Best Buy to offer its customers convenient installation and repair services. Since Best Buy Canada itself does not produce any real products, we are interested in the way Best Buy runs its retail business in the consumer electronics market. We are also interest in how Best Buy Canada attracts different groups of people with different needs and analyze its marketing strategy for staying competitive in the market.